In a toughly contested battle between V. Acant and myself, I am the newly appointed VP PR (Vice President - Public Relations) for The Breakfast Club.
My purpose for this new role is two fold: complete my CL manual by using this position to fulfil some outstanding assignments, (see, I am honest) and to give other members the opportunity to work on some of the more obscure assignments (I am generous too).
If you are trying to finish your CL manual, (and who wouldn’t want to achieve that accolade?) then here are a few public relations related topics that you could do to finish it off.
The benefits?- It is so cool to have completed a level beyond Competent Communicator which is where most people stop. And to have the acronym after your name on your badge, for which you will have to pay an additional R45 for a new one.
- You will be closer to one day achieving your DTM (Distinguished Toastmaster) which is great to have on your CV and is internationally recognized, wherever people speak. And it is achievable. Reference Lois Strachan who is doing it for the 3rd time!
- You will help The Breakfast Club get another point towards our Distinguished Club program which runs every year. The benefit is a sweet ribbon to go onto our flag to show off to visiting Toastmasters from other clubs.
- And, even though we are not in this just for ourselves, by working on these projects you can learn some valuable marketing skills that you can apply to your own life, work or career.
Here are the projects and assignments.
Project 6 - Organizing and DelegatingHelp Organize a Club Public Relations Campaign
Help Produce the Club Newsletter
Assist the Club’s Webmaster
Project 8 - Motivating PeopleClub Public Relations Campaign Chairman
Project 10 - Team BuildingClub Newsletter Editor or Club Webmaster
How to use these projectsMore details on these projects will follow for interested parties, but what I would like to do is work with members who need to finish any of these projects. I will assist you with any newsletter or web site stuff and show you the ropes. I promise that it is not difficult.
We also have the lovely dual assignments in Projects 6 and 8 - Help Organize a Club Public Relations Campaign and Club Public Relations Campaign Chairman. There are so many opportunities here. A team of 2 or 3 members can tackle any of these projects that takes their fancy, and you can all sign off on assignments in a short period of time.
- We could gather Toastmaster magazines, put our club meeting details in the address block and share them local businesses around Cavendish.
- We could take photos at meetings and write a short blurb and send that to the local media.
- We could contact the local radio stations and offer a short talk around Toastmasters Day in October.
- We can contact other clubs toward the end of the Toastmasters’ year and offer space for them to complete their assignments in time.
- Motivate Cavendish to make mention of our meetings on their Facebook and Twitter accounts, even perhaps their website.
- Prepare a list of speaking tips from our members and share them on the club Facebook Page and blog.
- Get our members’ stories about why they joined and what they have learned, and share that, with photos or even short video clips. Arrange to put that onto the club Facebook Page and blog.
- Run a member invite challenge with a prize for the person to invite the most non-Toastmasters guests to the club over a period of time. A bonus prize for the person who converts the most visitors to members or this or any other Toastmaster club.
Other PR tasks include:
- Writing, or organizing a club member to write, something for both the club newsletter and the blog.
- Taking, or organizing a club member to take photos or videos of each meeting for both the club Facebook Page and the blog.
- Taking some of the Toastmaster magazines to the Claremont Library, surrounding medical offices and perhaps the local high schools for their libraries.
- Update or arrange and handout visitor packs to guests. Include 2 or 3 postcard type handouts that they could pass on to others. The message would be along the lines of “I attended this Toastmaster club at Cavendish and it was great fun. I am planning on going back to visit but I thought I should let you know too as you would enjoy it.”
Folks, I will never get all of this done. That isn't the point. But if just a few of you put your hands up, then we can all complete assignments, get new members for the club, promote Toastmasters, learn some good stuff and have fun.
Please contact me to make some plans.
Regards
Charlotte Kemp
082 491 9252
charlotte@charlottekemp.co.za